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New CIM Level 4 – Certificate in Professional Marketing

Below you will find the syllabus documents effective from September 2014 for the new New CIM Level 4 Certificate in Professional Marketing qualification. The first assessment for this will be December 2014:

Marketing – mandatory This is member only content. Login to view it if you are a member, or click the link to find out how to become one.

Integrated Communications – mandatory This is member only content. Login to view it if you are a member, or click the link to find out how to become one.

Customer Experience – elective This is member only content. Login to view it if you are a member, or click the link to find out how to become one.

Digital Marketing – elective This is member only content. Login to view it if you are a member, or click the link to find out how to become one.

Below you will find the Qualification Specification for the New CIM Level 4 Certificate in Professional Marketing which is effective from September 2014 onwards:

Qualification Specification This is member only content. Login to view it if you are a member, or click the link to find out how to become one.

Marketing sample questions

Sample exam paper for Marketing module This is member only content. Login to view it if you are a member, or click the link to find out how to become one.
Sample of OMR sheet This is member only content. Login to view it if you are a member, or click the link to find out how to become one.
Sample exam paper for Marketing module – answers This is member only content. Login to view it if you are a member, or click the link to find out how to become one.

We would like to reinforce our message surrounding the new Multiple Choice Question (MCQ) exam.

The new MCQ exam paper will consist of 50 questions and will contain the following structure:

• 30 Standalone questions (as per previous assessments)
• 10 Case study questions (as per previous assessments)
• 10 Mix of Liberal/Elimination questions.

For clarity Liberal: Candidates are expected to select 3 correct answers from 6 responses. Elimination: Candidates are expected to select 2 incorrect answers from 4 responses.

The new examination consists of 30 standalone questions where candidates are expected to select 1 correct answer from a possible 4 responses. A correct response will be awarded 1 mark.

Liberal type questions will be introduced into the new Level 4 exam where candidates are expected to select 3 correct answers from 6 responses. The candidate will be awarded 1 mark for each correct response. This means that for each liberal type question, candidates could score a maximum of 3 marks.

Elimination type questions are the second new type of question to be introduced and these require the candidate to select 2 incorrect answers from 4. As with the liberal type questions, candidates will be awarded a mark for each correct answer, so candidates could score a maximum of 2 marks per elimination type question.

The case study format will remain the same as previous exams. So Candidates should expect 2 case studies with 5 questions associated to each study.

We have provided three examples in preparation for the December exam, of both the new liberal and elimination type questions for centres to share with their students.