Podcasts

To support you in your delivery of the new CIM qualifications, we have produced Podcasts of the Senior Examiners for the new subjects. These are free for you to download and distrubute amoungst your teaching staff.

Important note: You will need to download these podcasts onto your hard drive. To do this, right click on the relevant “Section” link and choose “Save Target As…”, “Save Link As…”, or a similar option. Mac users may need to hold CTRL and click, then select “Download Linked File”. You should then be asked where to save the episode on your computer.

Introduction from Professor Keith Fletcher This is member only content. Login to view it if you are a member, or click the link to find out how to become one.

Introductory Certificate in Marketing – Level 3

Intro Cert – Overivew Podcast This is member only content. Login to view it if you are a member, or click the link to find out how to become one.
Intro Cert – Assessments Podcast This is member only content. Login to view it if you are a member, or click the link to find out how to become one.
What is Marketing – Section 1 This is member only content. Login to view it if you are a member, or click the link to find out how to become one.
What is Marketing – Section 2 This is member only content. Login to view it if you are a member, or click the link to find out how to become one.
What is Marketing – Section 3 This is member only content. Login to view it if you are a member, or click the link to find out how to become one.
What is Marketing – Section 4 This is member only content. Login to view it if you are a member, or click the link to find out how to become one.
Understanding Customer Relationships – Section 1 This is member only content. Login to view it if you are a member, or click the link to find out how to become one.
Understanding Customer Relationships – Section 2 This is member only content. Login to view it if you are a member, or click the link to find out how to become one.
Understanding Customer Relationships – Section 3 This is member only content. Login to view it if you are a member, or click the link to find out how to become one.
Understanding Customer Relationships – Section 4 This is member only content. Login to view it if you are a member, or click the link to find out how to become one.

Professional Certificate in Marketing – Level 4

Marketing Essentials
Marketing Essentials – section 1 This is member only content. Login to view it if you are a member, or click the link to find out how to become one.
Marketing Essentials – Section 2 This is member only content. Login to view it if you are a member, or click the link to find out how to become one.
Marketing Essentials – Section 3 This is member only content. Login to view it if you are a member, or click the link to find out how to become one.
Marketing Essentials – Section 4 This is member only content. Login to view it if you are a member, or click the link to find out how to become one.
Marketing Essentials – Section 5 This is member only content. Login to view it if you are a member, or click the link to find out how to become one.


Assessing the Marketing Environment
Assessing the Marketing Environment – Section 1 This is member only content. Login to view it if you are a member, or click the link to find out how to become one.
Assessing the Marketing Environment – Section 2 This is member only content. Login to view it if you are a member, or click the link to find out how to become one.
Assessing the Marketing Environment – Section 3 This is member only content. Login to view it if you are a member, or click the link to find out how to become one.
Assessing the Marketing Environment – Section 4 This is member only content. Login to view it if you are a member, or click the link to find out how to become one.
Assessing the Marketing Environment – Section 5 This is member only content. Login to view it if you are a member, or click the link to find out how to become one.


Marketing Research & Information
Marketing Research & Information – Section 1 This is member only content. Login to view it if you are a member, or click the link to find out how to become one.
Marketing Research & Information – Section 2 This is member only content. Login to view it if you are a member, or click the link to find out how to become one.
Marketing Research & Information – Section 3 This is member only content. Login to view it if you are a member, or click the link to find out how to become one.
Marketing Research & Information – Section 4 This is member only content. Login to view it if you are a member, or click the link to find out how to become one.
Marketing Research & Information – Section 5 This is member only content. Login to view it if you are a member, or click the link to find out how to become one.
Marketing Research & Information – Section 6 This is member only content. Login to view it if you are a member, or click the link to find out how to become one.


Stakeholder Marketing
Stakeholder Marketing – Section 1 This is member only content. Login to view it if you are a member, or click the link to find out how to become one.
Stakeholder Marketing – Section 2 This is member only content. Login to view it if you are a member, or click the link to find out how to become one.
Stakeholder Marketing – Section 3 This is member only content. Login to view it if you are a member, or click the link to find out how to become one.
Stakeholder Marketing – Section 4 This is member only content. Login to view it if you are a member, or click the link to find out how to become one.
Stakeholder Marketing – Section 5 This is member only content. Login to view it if you are a member, or click the link to find out how to become one.