CIM Logo Tutor Zone Logo

2008/9 Managing Corporate Reputation Tutor Resources

Below you will find some useful resources for anyone teaching the Managing Corporate Reputation unit of the Chartered Postgraduate Diploma in Marketing.

Managing Corporate Reputation – Teaching notes This is member only content. Login to view it if you are a member, or click the link to find out how to become one.
Managing Corporate Reputation – Bibliography This is member only content. Login to view it if you are a member, or click the link to find out how to become one.

Slides and supporting notes

Introduction to Corporate Reputation This is member only content. Login to view it if you are a member, or click the link to find out how to become one. Notes This is member only content. Login to view it if you are a member, or click the link to find out how to become one.

Building Blocks This is member only content. Login to view it if you are a member, or click the link to find out how to become one. Notes This is member only content. Login to view it if you are a member, or click the link to find out how to become one.

Influences on the Building Blocks This is member only content. Login to view it if you are a member, or click the link to find out how to become one. Notes This is member only content. Login to view it if you are a member, or click the link to find out how to become one.

Corporate Personality This is member only content. Login to view it if you are a member, or click the link to find out how to become one. Notes This is member only content. Login to view it if you are a member, or click the link to find out how to become one.

Corporate ID This is member only content. Login to view it if you are a member, or click the link to find out how to become one. Notes This is member only content. Login to view it if you are a member, or click the link to find out how to become one.

Corporate Branding This is member only content. Login to view it if you are a member, or click the link to find out how to become one. Notes This is member only content. Login to view it if you are a member, or click the link to find out how to become one.

Corporate Communications This is member only content. Login to view it if you are a member, or click the link to find out how to become one. Notes This is member only content. Login to view it if you are a member, or click the link to find out how to become one.

Forms of Corporate Communication This is member only content. Login to view it if you are a member, or click the link to find out how to become one. Notes This is member only content. Login to view it if you are a member, or click the link to find out how to become one.

Measurement & Corporate Reputation This is member only content. Login to view it if you are a member, or click the link to find out how to become one. Notes This is member only content. Login to view it if you are a member, or click the link to find out how to become one.

These notes are being supplied for your utilisation in teaching this module. However we have not cleared the copyright on the slides listed below, so to use these slides you should have a Copyright Licensing Agency licence, which many of you will have. A CLA licence allows reproduction (hard copy and electronic) of articles and pages from books that you own for a wider educational audience without breaching copyright. For more information click here This is member only content. Login to view it if you are a member, or click the link to find out how to become one. or call Dawn Southgate (Head of Information Services at CIM) on 01628 427331.

[PowerPoint slides 1.3, 1.6, 4.3, 4.4, 4.9, 5.4, 5.9, 6.8, 7.3, 7.5]