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Online resources

Please click here to view the CAM online feedback session that took place on 1 March 2012.

Glossary

View Dave Chaffey’s Glossary for more information on the buzz words in digital marketing

General resources

Visit LED Digest the Internet Marketing Discussion List

Visit eMarketer for internet market research, online trends and demographics

Visit Marketingprofs for online marketing resources

Visit Marketing Online for online marketing tools

Visit Dave Chaffey’s Digital Planning Spreadsheet Tool for a useful resource in your digital marketing planning needs

Web Optimisation

Visit Conversation Chronicles for resources for improving website conversion

View Google Keyword Tools a Google Adwords research tool

Visit Google Search Tool an advanced Adwords tool comparing keywords

Visit Google Insights to compare search volume patterns using parameters such as geographic region

Visit Marketing Online’s Internet Statistics Wiki Insights for information on how to improve reporting on digital marketing campaigns

Case Studies

CIM Resources for recent and archived case studies

Figaro Digital case studies

SAS case Studies

Webinars

Omniture Webinars for free access of digital related webinars