Case Study Information
The pre-seen case studies are available for those centres who are accredited to offer units of the CIM New Syllabus.
These units are:
Assessing the Marketing Environment
Delivering Customer Value through Marketing
Analysis and Decision
Chartered Postgraduate Diploma in Marketing – Analysis and Decision: March 2010 Case Study
The case study for the March 2010 Analysis and Decision examination will be based on the following case study:
• Speedo: Leading the Swimwear Market
• Published by the European Case Clearing House (ECCH)
• Ref: 309-202-1
For copyright reasons the case study will only be made available to tutors and candidates registered for the March 2010 session. Therefore the case study will not be available to download from the Tutor Zone or Learning Zone.
Any other tutors wishing to review the case study will need to obtain a copy of the case study from ECCH.
The examination paper, together with supporting information to complement the case study, will be posted to both the tutor website and the Learning Zone once the examination session has been completed.
If you have any queries relating to the March 2010 case study please contact your Regional Education Manager.
March 2010 Case Studies
Please click on the links below to access the March 2010 Case Studies. Please note, students will be able to access their copy from the Learning Zone on Friday 29 January 2010.
Assessing the Marketing Environment – Professional Certificate in Marketing This is member only content. Login to view it if you are a member, or click the link to find out how to become one.
Delivering Customer Value Through Marketing – Professional Diploma in Marketing This is member only content. Login to view it if you are a member, or click the link to find out how to become one.
Strategic Marketing in Practice
The last session the case study for the Professional Postgraduate Diploma will be available for is June 2010.
All case studies are made available to tutors 6 weeks in advance of the examination and 5 weeks in advance for students.
Please click below to download the Important Guidance notes for Candidates, regarding the pre-prepared analysis for the Case Studies:
Assessing the Marketing Environment, Professional Certificate This is member only content. Login to view it if you are a member, or click the link to find out how to become one.
Delivering Customer Value, Professional Diploma This is member only content. Login to view it if you are a member, or click the link to find out how to become one.
Analysis & Decision, Chartered Postgraduate Diploma This is member only content. Login to view it if you are a member, or click the link to find out how to become one.
For tutors delivering these units the following information may be helpful. Click to download:
