Case Study Information
The pre-seen case studies are available for those centres who are accredited to offer units of the CIM New Syllabus.
These units are:
Professional Certificate in Marketing – Assessing the Marketing Environment
Professional Diploma in Marketing – Delivering Customer Value through Marketing
Chartered Postgraduate Diploma in Marketing – Analysis and Decision
All case studies are made available to tutors on the Friday of the 6th week before the exam and the Friday of the 5th week before the exam for students.
Please click below to download the September 2010 Case Studies:
Professional Certificate in Marketing – Assessing the Marketing Environment This is member only content. Login to view it if you are a member, or click the link to find out how to become one.
Professional Diploma in Marketing – Delivering Customer Value through Marketing This is member only content. Login to view it if you are a member, or click the link to find out how to become one.
Chartered Postgraduate Diploma in Marketing – Analysis and Decision: September 2010 Case Study
The Case Study for the September 2010 Analysis and Decision examination will be based on the following:
• Coca Cola: “Open Happiness” Campaign
• Published by the European Case Clearing House (ECCH)
• Ref: 509-091-1
In addition, the following articles are included in the appendices:
•Pop Culture: Cathryn Sleight, Coca-Cola explains her ‘Secret formula’ 2010/05/08
© The Chartered Institute of Marketing
•Coca-Cola Versus Pepsi-Cola: A “Super” Battleground for the Cola Wars? Sport Marketing Quarterly, 2006, 15, 114-123, © 2006 West Virginia University, Steve M. McKelvey
•Ambush Marketing in Sport: Ambush Marketing in Sport: An Analysis of Sponsorship Protection Means and Counter-Ambush Measures, authors: Nicholas Burton Simon Chadwick , 2009 (Journal of Sponsorship volume and issue no. 2,4)
•World Cup Tour Lifts Coke in South Africa: Published: May 27 2010 23:14 | Last updated: May 27 2010 23:14 Copyright The Financial Times Limited 2010
•World Cup 2010: World Cup beer sponsors are upstaged by rival’s 36 blondes, Ian Tucker, The Observer This is member only content. Login to view it if you are a member, or click the link to find out how to become one., Sunday 20 June 2010
For copyright reasons the Case Study will only be made available to tutors and candidates registered for the September 2010 session. Therefore the case study will not be available to download from the Tutor Zone or Learning Zone.
Anyone wishing to review the case study will need to obtain a copy of the case study from ECCH and ensure that they have the appropriate copyright approvals to access and use the materials in the appendices.
The examination paper will be posted to both the tutor website and the Learning Zone once the examination session has been completed.
If you have any queries relating to the September 2010 case study please contact your Regional Education Manager.
Please click below to download the Important Guidance notes for Candidates, regarding the pre-prepared analysis for the Case Studies:
Assessing the Marketing Environment, Professional Certificate This is member only content. Login to view it if you are a member, or click the link to find out how to become one.
Delivering Customer Value, Professional Diploma This is member only content. Login to view it if you are a member, or click the link to find out how to become one.
Analysis & Decision, Chartered Postgraduate Diploma This is member only content. Login to view it if you are a member, or click the link to find out how to become one.
