Case Study Information

The pre-seen case studies are available for those centres who are accredited to offer the following units:

Professional Certificate in Marketing – Assessing the Marketing Environment
Professional Diploma in Marketing – Delivering Customer Value through Marketing
Chartered Postgraduate Diploma in Marketing – Analysis and Decision

Important updated information
Please click here This is member only content. Login to view it if you are a member, or click the link to find out how to become one. to read the updated information about re-using case studies.

Please also note that future case studies will be released 8 weeks before the December (reused in March) or June (reused in September) exams to tutors and 7 weeks before the December (reused in March) or June (reused in September) exam to students in the normal way.

December 2011 & March 2012 Case Studies:

Professional Certificate in Marketing – Assessing the Marketing Environment This is member only content. Login to view it if you are a member, or click the link to find out how to become one.
Professional Diploma in Marketing – Delivering Customer Value through Marketing This is member only content. Login to view it if you are a member, or click the link to find out how to become one.
Chartered Postgraduate Diploma in Marketing – Analysis & Decision This is member only content. Login to view it if you are a member, or click the link to find out how to become one.

Please click below to download the Important Guidance notes for Candidates, regarding the pre-prepared analysis for the Case Studies:

Assessing the Marketing Environment, Professional Certificate This is member only content. Login to view it if you are a member, or click the link to find out how to become one.
Delivering Customer Value, Professional Diploma This is member only content. Login to view it if you are a member, or click the link to find out how to become one.
Analysis & Decision, Chartered Postgraduate Diploma This is member only content. Login to view it if you are a member, or click the link to find out how to become one.

Please visit the Past Case Studies section on the right hand side to download previous cases.