Case Study Information

For centres who are accredited to offer the Professional Certificate in Marketing and the Professional Postgraduate Diploma in Marketing, both the Assessing the Marketing Environment and the Strategic Marketing in Practice units are assessed by pre-seen case studies.

These case studies are made available to tutors 6 weeks in advance of the examination and 5 weeks in advance for students.

For tutors delivering this unit the following information may be helpful. Click to download:

SMIP Guidance Notes for Tutors and Students This is member only content. Login to view it if you are a member, or click the link to find out how to become one.
(This document is also sent to all students who have entered this exam along with their summons letter).

Guidance on CIM’s expectations and an approach to study for the contemporary marketing issues for SMIP This is member only content. Login to view it if you are a member, or click the link to find out how to become one.

PESTEL and SWOT guidelines for Assessing the Marketing Environment This is member only content. Login to view it if you are a member, or click the link to find out how to become one.

Case Studies December 2008

SMIP case study December 2008 This is member only content. Login to view it if you are a member, or click the link to find out how to become one.
Please note this case study includes the amended page 16 (Figure Three)
The case study will be made available to students on Friday (31/10/08)

AME case study December 2008 This is member only content. Login to view it if you are a member, or click the link to find out how to become one.
The case study will be made available to students on Friday (31/10/08)